HubSpot Audit from Revenue Hub Latam

Free HubSpot portal audit with clear priorities in Chile and Latin America

HubSpot Audit from Revenue Hub Latam connects to your portal with OAuth and returns a Portal Health Score from 0 to 100, findings by impact and an improvement plan. The audit only reads your portal. Paid actions do change HubSpot: the ones that turn on, turn off, archive, delete or remove users ask for confirmation in a dialog, and assigning an owner applies as soon as you pick the person.

It connects on any HubSpot plan, free CRM included. If your portal lacks a product, the audit skips that area without taking points off and the dashboard tells you so. What it reviews on each plan (in Spanish)

  • The audit only reads
  • Six pillars with visible weights
  • Every finding comes with a suggested action
Portal Health Score of 61 out of 100, with the “Needs attention” status and the total number of findings.
PrioritiesWhat to fix first
  • Open deals with no next activityCritical
  • Overdue close datesCritical
  • Lifecycle stage written by 3 workflowsCritical
Every finding comes with its suggested action and its pillar.
Audit summary and priorities, with sample data.
What we hear from managers and RevOps teams

Does “I do not trust the numbers in HubSpot” sound familiar?

In B2B companies in Chile and Latin America the portal rarely breaks at once. It drifts little by little and nobody notices until a report does not add up.

  • “The reports do not add up.” Every manager brings a different number from the same pipeline.

  • “Nobody knows which properties are used.” There are duplicated fields and nobody dares to touch them.

  • “The forecast depends on who counts it.” Overdue dates and deals with no next activity inflate the pipeline.

  • “We inherited a portal nobody dares to touch.” Workflows without an owner keep writing to your records.

HubSpot Audit does not add another dashboard: it turns the portal into a short list of priorities with evidence.
How it works

How does HubSpot Audit work?

Six steps. You connect the portal; the tool reads, scores and ranks what it finds.

  1. 01Connect

    Connect HubSpot with OAuth

    No private app and no token to copy. You approve the permissions on the HubSpot screen.

  2. 02Review

    Reads up to eleven areas

    Properties, data quality, pipeline, lifecycle, conversations, surveys, workflows, integrations, users, marketing and forms.

  3. 03Score

    Calculates the Portal Health Score

    From 0 to 100, with the weight of each pillar in plain sight.

  4. 04Prioritize

    Ranks risks and quick wins

    Every finding has its severity, its evidence grade and a suggested action.

  5. 05Plan

    Proposes one decision per asset

    From keep to review for archive, with its reason and its evidence grade. It does not recommend deleting.

  6. 06Share

    Takes it to leadership

    An executive PowerPoint and an Excel workbook with the findings; YAML and JSON for consultants in the full version.

With the full HubSpot Audit you can apply some recommendations from the tool. Those actions do change HubSpot: some delete or archive (unused lists, inactive workflows) or remove users from the portal, and those ask for your confirmation in a dialog first.
How to connect HubSpot and which permissions you approve (in Spanish)
Six pillars

What does HubSpot Audit review in your portal?

Six pillars with a fixed weight. Without active marketing the weights add up to 100; with marketing they add up to 108 and the score is rescaled to 100. Only the pillars that could be audited in your portal count.

  1. Data model and identity

    weight 30

    Properties, core fields, placeholder values and associations.

  2. Process and pipelines

    weight 30

    Stages, close dates, lost reasons and lifecycle.

  3. Adoption and usage

    weight 20

    Next activity, stuck deals, conversations and surveys.

  4. Automation and integrations

    weight 12

    Workflows with errors, properties with several writers and integrations.

  5. Governance

    weight 8

    Inactive users, super admins and records without an owner.

  6. Marketing Trust Center

    weight 0 or 8

    Emails, lists and forms. It only weighs if you sent marketing email in the last 90 days.

Bar chart with the weighted score of each of the six portal pillars.
HubSpot Audit pillar scorecard, with sample data.
Win rate is shown as context: it never takes points away.
How the Portal Health Score is calculated (in Spanish)
What HubSpot Audit looks like

What do you see when the audit finishes?

A few screens, each one with a question: what to fix first and why.

Priorities

What to fix first

The three risks with the most impact and three quick wins, each with its action.

  • The open amount at risk, in your portal currency.
  • The suggested action, written for whoever will carry it out.
  • A link to the detail of each pillar.
Guide: HubSpot portal audit checklist
The top three risks with their open amount and suggested action, next to three quick wins of under 8 hours each.
HubSpot Audit risks and quick wins, with sample data.
Pipeline and forecast

Whether the forecast holds

Deals with overdue close dates, no next activity or no progress, with the open amount they represent.

  • Stuck by stage, counted from the day the deal entered it.
  • Win rate is shown as context.
  • Missing data is never shown as zero.
Forecast integrity: deals with overdue close dates, no next activity or no recent progress, and the first pipeline findings with their open amount.
Forecast integrity in HubSpot Audit, with sample data.
Improvement plan

One decision per asset

Every property, workflow, list or form with findings gets a proposal and its evidence grade.

  • Three phases: fix operations, simplify and retire carefully.
  • Proposals range from keep to review for archive; none of them is delete.
  • The evidence grade says whether the signal was measured or inferred.
Guide: HubSpot portal audit checklist
Improvement plan with three work phases and one proposal per asset: improve, consolidate, redesign, phase out, review for archive or keep.
HubSpot Audit improvement plan, with sample data.
Record sources

Who creates your records

Forms, users, imports, API, workflows and apps: who creates your contacts, companies and deals.

  • The share of each source in the last 90 days and the 12-month count.
  • The external apps that create records, with their count.
  • The clue to explain duplicates and incomplete data.
Guide: duplicate contacts in HubSpot
Who creates the portal's contacts and companies: forms, users, imports, API and integrations, with their 90-day share and the 12-month count.
Record sources in HubSpot Audit, with sample data.
Choose where to start

What changes for leadership and for RevOps?

  • Two people review a printed summary beside a laptop in a meeting room.
    Sales leadership

    Knows whether the forecast holds

    Pipeline integrity, CRM usage and an executive PowerPoint to decide what to fix first.

    HubSpot Audit for leadership (in Spanish)
  • Two people review a system configuration in front of several monitors.
    RevOps and HubSpot admins

    Finds what to fix and in which order

    Properties, workflows, record sources, users and an improvement plan with evidence.

    HubSpot Audit for RevOps (in Spanish)
Where it comes from

Why did Revenue Hub Latam build HubSpot Audit?

We built it from what we see when we implement and rescue HubSpot with B2B companies in Chile and Latin America.

  • Inherited portals nobody dared to touch.
  • Reviews we did by hand in every diagnostic.
  • We turned them into our own product to solve more, better and faster.
If you prefer that we review it with you: HubSpot diagnostic
Two people listen during a review with a laptop and documents.
Tool and service

How is HubSpot Audit different from the HubSpot diagnostic?

They complement each other: the tool measures the portal and the service checks whether it fits your operation.

Measures the portalHubSpot Audit
  • What it measuresThe health of the portal assets, through the API.
  • Who does itYou, in minutes, with no meetings to arrange.
  • What you getScore, findings, improvement plan and exports.
  • When it fitsTo get a baseline and repeat it every quarter.
Reviews the operationHubSpot diagnostic
  • What it measuresAlso whether the portal fits your operation, with interviews.
  • Who does itThe Revenue Hub Latam team, with your managers.
  • What you getPriorities your leadership can approve.
  • When it fitsWhen the numbers do not add up and you need to know why.
See the HubSpot diagnostic
Pricing

How much does HubSpot Audit cost?

Prices per portal, one-time payments, from anywhere in Latin America. You start for free, pay only if you want the full audit and, when you want to measure again, the re-audit.

  • Free audit

    USD 0No credit card

    • The free version shows a summary of properties, data quality and conversations.
    • A preview of the executive PowerPoint and a summary Excel.
    • Several portals from the same account.
    Audit your portal for free
  • All six pillars

    Full HubSpot Audit

    USD 490Per portal, one-time payment

    • All six pillars in full detail.
    • Improvement plan with one decision per asset.
    • PowerPoint, Excel, YAML and JSON.
    • Paid actions that apply changes in HubSpot from the dashboard.
    Start free and unlock the full audit
  • Re-audit

    USD 200Per re-audit, one-time payment

    • Re-measure a portal that already has the full HubSpot Audit.
    • Refreshes the score, findings and exports with new portal data, to compare with your previous measurement.
    • You buy it from the HubSpot Audit dashboard.
    When to re-audit (in Spanish)
A Revenue Hub Latam product

Who is behind HubSpot Audit?

HubSpot Audit is a Revenue Hub Latam product. It grew out of the reviews we did by hand in every HubSpot diagnostic with B2B companies in Chile and Latin America.

  • Tools born from real problems we solved with clients in HubSpot.
  • HubSpot Audit diagnoses the portal; HubCoach, Teamwork and PortalSync support the day to day.
  • If you want to review the result with our team, we do it in a HubSpot diagnostic.
HubSpot Solutions Partner Platinum
HubSpot Platinum Partner in Santiago, ChileWe implement, rescue and run HubSpot for B2B companies.
HubSpot Partner Summit LATAM 2026From the Revenue Hub Latam team that created PortalSync: most-voted pitch, Pitch Contest · HubSpot Partner Summit LATAM 2026, Bogotá.
Revenue Hub Latam tools

Which other tools work with HubSpot Audit?

They grew out of what we solve with clients in HubSpot. HubSpot Audit diagnoses the portal; the others cover the day to day.

  • HubCoach

    Guides each person inside every HubSpot record while they work.

    See HubCoach
  • Teamwork

    Gives the sales leader a weekly routine and visibility by exception on top of HubSpot.

    See Teamwork (in Spanish)
  • PortalSync

    Replicates setup between portals so you copy a clean base without rebuilding it.

    See PortalSync
  • License simulator

    Sizes HubSpot hubs, seats and contacts before you ask for a quote.

    Open the simulator
FAQ

Frequently asked questions about HubSpot Audit

What is HubSpot Audit?

It is a Revenue Hub Latam tool that connects to your HubSpot portal with OAuth, reviews up to eleven areas across six pillars and returns a Portal Health Score from 0 to 100, findings ranked by impact and an improvement plan. Managers and RevOps teams in Chile and Latin America use it to know what to fix first.

Which permissions does it ask for when you connect?

When you connect, HubSpot asks you to approve permissions. Most are read permissions; the ones for workflows, forms and content are broad because HubSpot offers no read-only version. The audit uses them to read; only the paid actions you run make changes.

Which HubSpot plan do you need?

HubSpot Audit connects on any HubSpot plan, free CRM and Starter included. Four areas depend on products that not every plan includes: workflows (Professional or Enterprise), marketing emails (Marketing Hub or Content Hub Professional or Enterprise), custom objects (Enterprise) and customer survey responses (Service Hub Professional or Enterprise). If your portal lacks one of them, HubSpot leaves that permission out, the audit skips that part without taking points off and the dashboard shows what was left out.

Will it change or delete my data?

The audit only reads. Some paid actions do delete or archive in HubSpot (unused lists, empty stages, inactive workflows and forms) or remove users from the portal, and all of those ask for your confirmation in a dialog. The improvement plan does not recommend deleting: it proposes keep, improve, consolidate, redesign, phase out or review for archive.

What does the free audit include?

The free version shows a summary of properties, data quality and conversations. You see those areas with limited detail, a preview of the executive PowerPoint and a summary Excel, with no credit card. All six pillars, the improvement plan and the actions are in the full HubSpot Audit.

Which deliverables do I get?

A dashboard with the score, the findings by pillar and the improvement plan. Plus an executive PowerPoint for leadership and an Excel workbook with the findings. In the full version, consultants can download the evidence as YAML and JSON.

How is it different from the HubSpot diagnostic?

HubSpot Audit measures the health of the portal assets through the API, in minutes and with no meetings. The HubSpot diagnostic is a Revenue Hub Latam service that adds interviews with your managers in Chile and Latin America to check whether the portal fits your operation.

Does it work if I manage several portals?

Yes. You connect several portals from the same account and switch between them; each one keeps its own audit history and the full version is bought per portal.

Start on your own, for free

Want to see your portal this way?

Create your account, connect HubSpot with OAuth and the audit runs in minutes, from Chile or anywhere in Latin America. It connects on any HubSpot plan, free CRM included. If your portal lacks a product, the audit skips that area without taking points off and the dashboard tells you so.

  1. Create your account with your work email.
  2. Connect your HubSpot portal with OAuth.
  3. Read the summary and decide whether you want the full audit.
Let’s talk

Would you rather review the result with our team?

Tell us what is failing in your HubSpot. If it makes sense, we review the audit with you and tell you where to start.

  • We review one concrete problem and its impact.
  • We tell you which family fits: Start, Solve or Operate.
  • If there is a fit, we agree on the next step.
Roberto Guerra
Roberto GuerraFounder and Revenue Architect · accountable for your account

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HubSpot Audit: free portal health check | Revenue Hub Latam