How many view-only seats can I have?
On Starter, Professional and Enterprise they are free and unlimited. They let people view records and reports; they cannot edit records, save reports, change settings or be Super Admin.
Guide · HubSpot licenses
Which HubSpot licenses does a B2B company need?
It depends on how many people sell or serve customers, what you want to automate and whether you will integrate an ERP. On Professional and Enterprise, whoever works deals needs a Sales seat and whoever handles tickets a Service seat; whoever only looks things up can use view-only seats, which are free. Professional is justified by workflows and custom reports; Enterprise, by custom objects, permission sets or several brands. In Chile and Latin America, the costliest mistake is buying Enterprise to use it like Professional.
- 6 minute read
- Seats by role
- Starter, Professional or Enterprise
- Chile and Latin America
What you need and what enables it
| If you need | What enables it |
|---|---|
| View records and reports without editing | View-only seat, free |
| Log contacts, companies and deals | Core seat |
| Sales tools such as forecasting | Sales seat on Professional or Enterprise |
| Workflows and custom reports | Professional |
| Custom objects or permission sets | Enterprise |
| Quotes, if you are a new customer | Revenue Hub Professional or Enterprise |
Which seats does each person need?
Seats define which tools each user can reach; permissions, what they can do inside them. View-only seats are free and unlimited on Starter, Professional and Enterprise: they let people view records and reports, but not edit records, save reports or change settings.
The Core seat gives access to the core features of what you bought. On Professional and Enterprise, sales and service tools require Sales or Service seats, which include Core access. Count people by what they do every day, not by the department they work in.
Starter, Professional or Enterprise?
Starter serves small teams with a simple process. Professional adds workflows, custom reports and calculated properties, and is where most B2B companies are; from Professional the native Salesforce integration also works.
Enterprise is justified by concrete needs: custom objects, role-based permission sets, more pipelines or several brands, which also require Marketing Hub Enterprise and the Brands add-on. If nobody can name which Enterprise feature they will use in the first year, you probably do not need it.
What changes if you integrate an ERP or quote from HubSpot?
The workflow actions to send a webhook or run custom code, which many integrations use, require Data Hub Professional or Enterprise, and custom field mappings in data syncs require Data Hub from Starter. Define the integration route before buying, not after.
Quotes moved to Revenue Hub, the product formerly called Commerce Hub: for new customers they are used with Revenue Hub Professional or Enterprise, and some features require a Revenue seat. Accounts that already had Sales Hub keep the classic quotes. In Chile, your ERP still issues the tax invoice.
Which costs usually surprise?
Marketing contacts: Marketing Hub includes a tier and charges for additional ones, but non-marketing contacts are not billed. Onboarding: Professional and Enterprise require it at purchase, although a Solutions Partner can deliver it instead of HubSpot.
HubSpot Credits: every edition includes a monthly amount that does not roll over, consumed by AI agents, data enrichment and some workflow actions. And the contact tier does not go down mid-contract. In Chile and Latin America it pays to negotiate all of this before signing.
Step by step in HubSpot
How to build your license basket
Six steps with your real team, not with the best-selling plan.
- 01
List people by role
Who sells, who handles tickets, who does marketing, who only looks things up and who administers. That list defines the seats.
- 02
Write down what you want to automate
Lead assignment, deal follow-up, internal alerts, surveys. If you need workflows, you are already on Professional.
- 03
Check integrations and quotes
ERP, WhatsApp, quotes with e-signature: each one may require another hub or tier, such as Data Hub or Revenue Hub.
- 04
Find the feature that justifies Enterprise
Custom objects, permission sets or several brands. If no concrete one shows up, stay on Professional.
- 05
Estimate marketing contacts and credits
How many contacts really receive marketing and which AI tools you will use every month.
- 06
Negotiate before renewal
Seats, contact tier and onboarding are discussed before signing; afterwards, the contact tier does not go down until renewal.
What it looks like done right
What changes when you buy based on real usage
- Every person has the seat their role needs, no more and no less.
- You pay for Enterprise only if you will use something Enterprise brings.
- Integrations and quotes fit in what you bought.
- Renewal is negotiated with data, not out of fear of falling short.
Common mistakes
What we see most often in portals across Chile and Latin America
Buying Enterprise just in case and using the same as on Professional.
Paying for Sales seats for people who only look at reports.
Finding out after buying that the integration needed Data Hub.
Assuming quotes come with Sales Hub in a new account.
Want to know if this applies to your case?
Book a 30-minute diagnostic30 minutes with Roberto. No demo and no access to your CRM.
How we solve it at Revenue Hub Latam
Licenses based on real usage, at no cost
As a Platinum partner, we build with you the basket of hubs, seats and marketing contacts based on your team and your integrations, tell you what not to buy and negotiate with HubSpot. You pay the same or less than buying direct.
HubSpot Licenses
A basket of hubs and seats with justification, and what is not worth buying. At no cost.
See LicensesLicense simulator
Calculate in minutes which hubs and seats you need.
Open the simulatorHubSpot Implementation
From spreadsheets to HubSpot in 3 to 4 months, at a fixed price and with the right licenses from the start.
See Implementation
The guarantee that applies
- It’s yours.
Workflows, integrations, code and keys documented and in your name. If you change partners, you lose nothing.
We put them in writing because they are what we control.
Straight answers
Frequently asked questions
Do I need Sales Hub to log deals?
Not necessarily: with a Core seat you log contacts, companies and deals. Sales Hub adds sales tools, and on Professional and Enterprise whoever uses them needs a Sales seat.
Can I use quotes with Sales Hub Professional?
If you already had Sales Hub, you keep the classic quotes. For new customers, quotes are used with Revenue Hub Professional or Enterprise, and some features require a Revenue seat.
Is HubSpot onboarding mandatory?
On Professional and Enterprise, yes, at purchase. A Solutions Partner can deliver it instead of HubSpot if it meets the program conditions, such as live sessions tailored to your company.
How many marketing contacts does Marketing Hub include?
One thousand on Starter, 2,000 on Professional and 10,000 on Enterprise, and additional tiers can be bought. Non-marketing contacts are not billed.
What are HubSpot Credits?
A monthly amount included in every edition, consumed by AI agents, data enrichment and some workflow actions. It resets every month and does not roll over.
Who writesRoberto Guerra
Designs the CRM architecture, integrations and operation of each account. He writes these guides from what he sees every week in HubSpot portals of B2B companies across Chile and Latin America.
Meet the team30 minutes with Roberto.
We review one concrete problem, its impact and your starting point. No demo and no access to your CRM.